[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hebi.cz\/ano-muzete-pridavat-json-strukturovana-data-k-hlavni-casti-vasich-stranek\/#Article","mainEntityOfPage":"https:\/\/www.hebi.cz\/ano-muzete-pridavat-json-strukturovana-data-k-hlavni-casti-vasich-stranek\/","headline":"Ano, m\u016f\u017eete p\u0159id\u00e1vat JSON strukturovan\u00e1 data k hlavn\u00ed \u010d\u00e1sti va\u0161ich str\u00e1nek","name":"Ano, m\u016f\u017eete p\u0159id\u00e1vat JSON strukturovan\u00e1 data k hlavn\u00ed \u010d\u00e1sti va\u0161ich str\u00e1nek","description":"JSON strukturovan\u00e1 data mohou b\u00fdt vlo\u017eena do titulku a stejn\u011b tak i do hlavn\u00ed \u010d\u00e1sti va\u0161ich str\u00e1nek, Webmaster analytik Trend\u016f John Mueller vysv\u011btlil jeden\u00e1ct\u00e9ho z\u00e1\u0159\u00ed v\u00a0edici AskGOogleWebmasters. \u00a0 Ot\u00e1zka. \u00a0 \u201eje mo\u017en\u00e9 vlo\u017eit JSON strukturovan\u00e1 data na sam\u00fd spodek \u201et\u011bla\u201c nam\u00edsto \u201ehlavy\u201c str\u00e1nky? Vypad\u00e1, \u017ee to funguje docela dob\u0159e pro spoustu webov\u00fdch str\u00e1nek,\u201c ptal se...","datePublished":"2020-02-01","dateModified":"2020-02-01","author":{"@type":"Person","@id":"https:\/\/www.hebi.cz\/author\/#Person","name":"","url":"https:\/\/www.hebi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1aa4d33840e2afc29128e2a456d425ca0d17b173c888af2db652b1d34fe6f93d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1aa4d33840e2afc29128e2a456d425ca0d17b173c888af2db652b1d34fe6f93d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hebi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.hebi.cz\/ano-muzete-pridavat-json-strukturovana-data-k-hlavni-casti-vasich-stranek\/","wordCount":441,"articleBody":"JSON strukturovan\u00e1 data mohou b\u00fdt vlo\u017eena do titulku a stejn\u011b tak i do hlavn\u00ed \u010d\u00e1sti va\u0161ich str\u00e1nek, Webmaster analytik Trend\u016f John Mueller vysv\u011btlil jeden\u00e1ct\u00e9ho z\u00e1\u0159\u00ed v\u00a0edici AskGOogleWebmasters.\u00a0Ot\u00e1zka. \u00a0\u201eje mo\u017en\u00e9 vlo\u017eit JSON strukturovan\u00e1 data na sam\u00fd spodek \u201et\u011bla\u201c nam\u00edsto \u201ehlavy\u201c str\u00e1nky? Vypad\u00e1, \u017ee to funguje docela dob\u0159e pro spoustu webov\u00fdch str\u00e1nek,\u201c ptal se u\u017eivatel largow na Twitteru.\u00a0Odpov\u011b\u010f. \u00a0Ano, m\u016f\u017eete vlo\u017eit JSON strukturovan\u00e1 data do t\u011bla str\u00e1nky a i do hlavy str\u00e1nky. Mueller se tak\u00e9 chopil t\u00e9to p\u0159\u00edle\u017eitosti a vysv\u011btlil t\u0159i strukturovan\u00e9 data form\u00e1ty, kter\u00e9 GOogle podporuje.\u00a0\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 RDFa, \u201eHTML5 roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 podporuje data odkazu skrze dodate\u010dn\u00e9 vlastnosti p\u0159idan\u00e9 do ji\u017e existuj\u00edc\u00edho HTML tagu na webov\u00e9 str\u00e1nce,\u201c popsal Mueller.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mikrodata, \u201eotev\u0159en\u00e1 komunitn\u00ed HTML specifikace, kter\u00e1 se pou\u017e\u00edv\u00e1 k\u00a0uhn\u00edzd\u011bn\u00ed strukturovan\u00fdch dat v\u00a0r\u00e1mci HTML obsahu. Jako RDFa tak\u00e9 pou\u017e\u00edv\u00e1 HTML tag vlastnosti pro tyto \u00fa\u010dely.\u201c\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 JSON-LD, \u201eNotace JavaScriptu p\u0159idan\u00e1 a vlo\u017een\u00e1 do tagu skriptu v\u00a0hlav\u011b \u010di na t\u011ble str\u00e1nky. Markup nen\u00ed p\u0159ekryt\u00fd \u010di ponech\u00e1n s\u00a0textem viditeln\u00fdm pro u\u017eivatele, co\u017e \u010din\u00ed p\u0159edm\u011bty uhn\u00edzd\u011bn\u00fdch dat l\u00e9pe vyj\u00e1d\u0159iteln\u00e9.\u201c Mueller tak\u00e9 zm\u00ednil to, \u017ee tento form\u00e1t m\u016f\u017ee b\u00fdt vlo\u017een do va\u0161ich str\u00e1nek skrze JavaScript.\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Bohat\u00e9 v\u00fdsledky se nechystaj\u00ed odej\u00edt, tak\u017ee je jenom na SEO konzultantech a praktic\u00edch, aby adaptovali jejich snahy na str\u00e1nce s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Implementace strukturovan\u00fdch dat je jedn\u00edm ze zp\u016fsob\u016f, jak tohle ud\u011blat a pokud budete zn\u00e1t form\u00e1ty, kter\u00e9 internetov\u00fd vyhled\u00e1va\u010d podporuje, stejn\u011b jako zp\u016fsob, jak zpracov\u00e1v\u00e1 va\u0161e strukturovan\u00e1 data, m\u016f\u017ee to nav\u00fd\u0161it va\u0161i viditelnost.\u00a0Pokud byste se cht\u011bli dozv\u011bd\u011bt daleko v\u00edce o strukturovan\u00fdch datech. Tady je hned n\u011bkolik dodate\u010dn\u00fdch zdroj\u016f, kter\u00e9 v\u00e1m pomohou roz\u0161\u00ed\u0159it va\u0161e zku\u0161enosti a dovednosti strukturovan\u00fdch dat.\u00a0\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P\u0159\u00edru\u010dka k\u00a0p\u0159\u00edle\u017eitostem pro sch\u00e9ma markupy a strukturovan\u00e1 data SEO podle typu str\u00e1nek)\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vytv\u00e1\u0159en\u00ed strategie sch\u00e9mat pro m\u00edstn\u00ed podnikatele: rozhovor s\u00a0Marthou van Berkel, v\u00fdvoj\u00e1\u0159em aplikac\u00ed sch\u00e9mat\u00a0 (https:\/\/searchengineland.com\/developing-a-schema-strategy-for-local-business-an-interview-with-schema-apps-martha-van-berkel-306721)\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Deset fakt\u016f ohledn\u011b bohat\u00fdch v\u00fdsledk\u016f, kter\u00e9 by m\u011bli zn\u00e1t v\u0161ichni SEO konzultantiYoast nab\u00edz\u00ed p\u0159ekopan\u00e9 markupy sch\u00e9ma s\u00a011.0 aktualizac\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ano, m\u016f\u017eete p\u0159id\u00e1vat JSON strukturovan\u00e1 data k hlavn\u00ed \u010d\u00e1sti va\u0161ich str\u00e1nek","item":"https:\/\/www.hebi.cz\/ano-muzete-pridavat-json-strukturovana-data-k-hlavni-casti-vasich-stranek\/#breadcrumbitem"}]}]